Digital Marketing Specialist

Digital Marketing Manager

Wish You Were Here Group

Location: TBD

Employment Type: Full-Time

About Wish You Were Here Group

Wish You Were Here Group is an internationally recognized hospitality company behind some of the industry’s most celebrated restaurants, cafés and lifestyle destinations.

Our brands create memorable experiences through exceptional hospitality, design, food and culture. As we continue to expand across the United States and internationally, we’re looking for an ambitious digital leader to build the next chapter of our digital growth.

The Opportunity

We are seeking an experienced Digital Marketing Manager to lead the digital marketing strategy across our entire portfolio of brands.

Reporting directly to senior leadership, this role will own our digital ecosystem—from paid media and CRM to websites, SEO, analytics, reservations, online ordering and guest acquisition.

You’ll work alongside our Senior Marketing Manager, Social Media Manager, creative team, agency partners and restaurant leadership to develop digital strategies that drive measurable revenue growth while maintaining the premium positioning of each brand.

This is a highly strategic, commercially focused leadership role suited to someone who loves combining creativity, technology and data to build best-in-class hospitality brands.

Key Responsibilities

Digital Strategy & Growth

Develop and execute the Group-wide digital marketing strategy across all brands.

Drive guest acquisition, retention and lifetime value.

Build annual digital marketing plans aligned with business objectives.

Identify emerging digital trends, technologies and opportunities.

Develop scalable systems to support future openings and expansion.

Paid Media

Lead all paid advertising including:

Meta

Google

YouTube

TikTok

Display & Remarketing

Responsibilities include:

Budget planning

Campaign strategy

Audience development

Creative testing

Conversion optimisation

Attribution modelling

Performance reporting

Own KPIs including:

ROAS

CAC

CPM

CPC

Conversion Rate

Revenue Generated

Website & SEO

Own the digital experience across every Wish You Were Here Group website.

Responsibilities include:

Website strategy

UX optimisation

Conversion optimisation

Local SEO

Technical SEO

Landing page creation

Online booking optimisation

Speed and performance improvements

Work closely with designers and developers to continually improve the customer journey.

CRM & Email Marketing

Lead all customer lifecycle marketing including:

Guest acquisition

Welcome journeys

Loyalty campaigns

Birthday campaigns

VIP communications

Win-back campaigns

Automated guest journeys

Database segmentation

Personalised marketing

Increase customer retention through sophisticated lifecycle marketing.

OpenTable & Uber Eats Performance

Own the digital growth strategy for our exclusive third-party partners:

OpenTable

Reservation optimisation

Profile management

Featured experiences

Promotional campaigns

Guest acquisition initiatives

Analytics and reporting

Uber Eats

Marketplace optimisation

Sponsored listings

Promotional campaigns

Photography optimisation

Menu performance

Delivery growth strategies

Customer acquisition

Sales reporting

Partner directly with OpenTable and Uber Eats account teams to maximise visibility and revenue opportunities.

Analytics & Business Intelligence

Develop meaningful reporting that helps leadership make better business decisions.

Track:

Digital revenue

Website traffic

Customer acquisition

Campaign performance

Booking conversions

Online ordering performance

Email marketing

Paid media

Customer retention

Create weekly, monthly and quarterly executive dashboards with clear recommendations.

Marketing Technology & AI

Evaluate and implement new marketing technology including:

AI tools

Marketing automation

CRM improvements

Attribution software

Reporting platforms

Audience insights

Workflow automation

Constantly seek efficiencies that improve performance while reducing manual work.

Leadership

Collaborate closely with:

Senior Marketing Manager

Social Media Manager

Creative partners

Photographers

Videographers

Designers

Developers

Restaurant General Managers

Operations

Ownership

Help establish digital marketing best practices across the entire organisation while mentoring future members of the digital team.

Qualifications

4+ years in digital marketing with increasing leadership responsibility.

Multi-location hospitality, restaurant or lifestyle brand experience preferred

Proven success managing significant paid media budgets.

Expertise in Google Ads, Meta Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms).

Deep understanding of SEO, CRO and customer acquisition.

Experience with CRM and lifecycle marketing platforms.

Strong commercial and analytical mindset with the ability to translate data into action.

Exceptional project management and stakeholder